Hello everyone, and welcome to another of my listicles. In this article, I’ll be rounding up 7 strap brands in Singapore where you can purchase the perfect watch strap to “zhng” your beloved timepiece without breaking the bank.

Instead of buying an off-the-rack strap, why not support a local strap brand?

Without further ado, these are my affordable watch strap recommendations. All brands mentioned in this listicle are local, and offer watch straps starting from below S$100.

1) Delugs

Perhaps the most well-known brand on the list, Delugs has firmly established itself as the preeminent watch strap provider in Singapore.

Delugs’ new Delcro straps.

My opinion: I recall reviewing Delugs’ leather straps (here, here and here) back when the brand first started. Since then, Delugs has grown by leaps and bounds: getting featured on Revolution, collaborating with Grail Watch and Kudoke, and amassing over 136K followers online – that’s more than the rest of the belowmentioned brands combined. They are also a trailblazer, as Delugs was the one that first made quick-release spring bars a default. And although Delugs first rose to prominence by offering ready-stock, handcrafted straps at an accessible price point, the brand has now branched out into other strap materials, such as premium rubber straps for watches like the Tissot PRX, and the recently launched premium elastic fabric straps Delcro. Whether you’re searching for leather, rubber or fabric straps, Delugs’ offerings are a safe bet. Custom watch straps are also available.

Price: Starts at $25 for a fabric strap, $90 for a leather strap, and $125 for a rubber strap. Custom watch straps start at $150.

Where to buy: Click here.

2) Nomad Watch Works

With a wide variety of watch straps to be had for as little as $13, Nomad Watch Works is great for those on a budget.

My Cartier Tank Jumbo, paired with a custom crocodile strap from NomadWatchWorks – priced at $134 (after the promo code below).

My opinion: If you’re looking for bang-for-buck, look no further than Nomad Watch Straps. Though most of their straps are extremely affordable, the quality of their straps is pretty decent, and they punch way above their weight for their price range. In my opinion, Nomad Watch Works offer the best leather straps one can find for under $40. They have a huge variety available as well, from silicone straps to Horween leather straps, and even exotic straps made from python leather. They also do custom exotic leather straps (as seen in the photo above) at frankly unbeatable prices. I reviewed a bunch of their straps over the years – for a more detailed opinion, do read the article here, here, here, and their latest custom exotic straps here. I also reviewed some of their watch storage options here.

Price: Starts at $13 for a fabric strap, $15 for a rubber strap, $18 for a leather strap, and $129 for a custom watch strap. As Nomad Watch Works is an official affiliate of Wah So Shiok, simply quote “WAHSOSHIOK” upon checkout to enjoy 10% off all items store-wide!

Where to buy: Click here.

3) Strapatelier 

Another strap label that offers quality products at affordable pricing, Strapatelier has a thoughtful curation of watch strap offerings that will elevate any watch – including some of the most affordable handcrafted watch straps in the local market.

My pick: Strapatelier’s handcrafted strap collection, starting at $69.

My opinion: Founded by watch enthusiast Kai in 2017, Strapatelier offers a wide range of affordable straps that offer terrific value for money. In particular, I find their wide variety of leather straps to be great bang for the buck. Most of their leather straps are vegetable-tanned, and patinas beautifully over time. In particular, the Pueblo, Epsom and Horween leather straps are pretty good. They also offer curved-end rubber straps for Seiko SKX, Sumo, Samurai, and more. Furthermore, Strapatelier includes free spring bars, microsuede cloth and even a spring bar removal tool above a certain spending amount! As the icing on the cake, Strapatelier also sells some of the most affordable handcrafted straps in the local market. For those interested, I did a full review of their straps here, reviewed their handcrafted straps here, their value box/overstocked offerings here, their latest handcrafted offerings here, and their bespoke strap offerings here.

Price: Strapatelier’s straps start at a mere $35. As Strapatelier is an official affiliate of Wah So Shiok, simply quote “WAHSOSHIOK” upon checkout to enjoy 10% off all items store-wide!

Where to buy: Click here.

4) Solitaire

Solitaire is a local strap atelier that has carved out a niche by offering bespoke leather products such as key fobs, wallets, and watch straps. It recently introduced a new line of readymade – but still handcrafted – watch straps, which the brand terms “universal” straps due to their universal versatility.

My pick: Solitaire’s universal straps, priced at $90 (after the promo code) each.

My opinion: Whether it’s a $1000 microbrand watch or a $10000 Rolex, Solitaire’s handcrafted universal watch straps present a solid value proposition that will serve your watch well. The brand doesn’t reinvent the wheel, but offers convenience and a quality handcrafted product at an affordable price. Of all three straps, my personal favourite is the Pueblo strap – I love the rustic charm, which pairs well with both tool watches (such as my Tudor Black Bay 58 Silver) and dressier timepieces (such as my IWC Portuguese chronograph). In fact, I loved the Pueblo strap so much that I returned to get another (which was why there were two).

Price: Solitaire’s universal straps start at $100. As Solitaire is an official affiliate of Wah So Shiok, simply quote “WAHSOSHIOK” upon checkout to enjoy 10% off the universal strap range!

Where to buy: Click here.

5) Luff Watch Straps

For those looking for fabric watch straps, Luff Watch Straps offers elastic and NATO watch straps at very affordable prices.

Some of Luff’s latest straps.

My opinion: I think where Luff excels is in their NATO straps, specifically their range of parachute straps. Parachute straps have been in vogue lately, with Erika’s Original straps being very popular. However, a strap from Erika’s Original is very pricey – their straps start from 50 euros, or ~S$76. That’s more than twice the price of the Elastico G2 from Luff, and frankly speaking, the Luff straps provide much better value for money. They also have a fantastic line of seatbelt NATO straps as well. In my honest opinion, Luff currently offers the best value proposition when it comes to parachute and seatbelt NATO straps. For a more detailed opinion, read my review of their straps here, and my review of their most recent offerings here.

Price: Luff’s seatbelt NATO straps start at just S$20. As Luff Watch Straps is an official affiliate of Wah So Shiok, simply quote “WAHSOSHIOK” upon checkout to enjoy 10% off all items store-wide!

Where to buy: Click here. 

6) RSM Watch Straps

RSM has built a steady following on social media, with over 5,000 followers on Instagram to date.  The brand even got a mention in GQ – perhaps the only local watch brand with that achievement.

My pick: the fine canvas strap, priced at US$70/~S$95.

My opinion: RSM Watch Straps makes some of the best NATO straps in the market and does so without breaking the bank. Their straps are slightly more expensive than conventional mass-market options, but still significantly more affordable than the NATO straps from Omega/Tudor. However, my favourite would probably be the VTG Mil Green 2 Piece strap (pictured above) as it’s unique, good-looking, and well-priced. For a more detailed opinion, check out my review here. I also reviewed its reversible silk strap here, and its latest canvas straps here.

Price: Starts at US$35/~S$50.  As RSM Watch Straps is an official affiliate of Wah So Shiok, simply quote “WAHSOSHIOK” upon checkout to enjoy 10% off all items store-wide!

Where to buy: Click here.

7) Obbi Good Label

Last but not least is Obbi Good Label, which offers a variety of rugged watch straps for robust watches.

My pick:the OGL WTC Fab Military Webbing strap, priced at US$80/~S$110.

My opinion: Obbi Good Label makes some of the most intriguing straps that I’ve reviewed. I liked the above-pictured OGL WTC Fab Military Webbing strap, which is reconstructed from the original Army webbing used on SAF military helmets and equipment. I find this concept undeniably cool – you’re wearing a piece of military history (or for older readers, perhaps nostalgia) on your wrist. I think it’s the perfect complement to any military-styled watch. OGL also offers handcrafted leather straps, as well as Marine Nationale straps. For more, I reviewed its straps here, and here.

Price: Starts at US$25/~S$35 for a NATO strap. As Obbi Good Label is an official affiliate of Wah So Shiok, simply quote “WAHSOSHIOK” upon checkout to enjoy 10% off all items store-wide!

Where to buy: Click here.

Other listicles

If you found this listicle helpful, do check out some of my other listicles below:

  1. 9 Affordable Tailors in Singapore (Complete Guide!)
  2. 6 Affordable Briefcases in Singapore
  3. 6 Perfume Brands in Singapore to check out
  4. 6 Affordable Wallets in Singapore
  5. 10 Underrated Singaporean Watch Brands that won’t break the bank
  6. 4 Affordable Dress shoes in Singapore
  7. 11 Affordable Hotels for Staycations in Singapore


That rounds up this list of local strap brands! Instead of paying a premium for an off-the-rack brand such as Hirsch, why not consider supporting the aforementioned Singaporean strap efforts instead? Whether you’re looking to up the ante on your luxury watch, or simply trying to change the look of your microbrand watch, toying with strap choices is a great way to do so. Straps shouldn’t be an afterthought – great straps help elevate the watches that they are paired with, giving them a platform to shine.

For those interested in getting a strap from any of the aforementioned brands, simply use the code “WAHSOSHIOK” for 10% off! I’m proud to call all of them partners of Wah So Shiok, and can’t wait to see them each growing from strength to strength.

P.S: Check out The Shiok Store here – it serves as a curation of my favourite products from my favourite brands.

P.P.S: Do check out the new “Discounts!” page for exclusive discounts for Wah so Shiok readers! More brands will be added very soon – stay tuned!

P.P.P.S: If you haven’t already, do follow my social media channels on Facebook here, on Instagram here, and on Youtube here.

P.P.P.P.S Shiok is a common word Singaporeans use to express admiration or approval. As of 2016, you can find the definition of the word in the Oxford English Dictionary.